Tag Archives: Roger Skoff

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  • INSIDER OUTLOOK #2: Is it Snake Oil or is it Memorex?

    INSIDER OUTLOOK #2: Is it Snake Oil or is it Memorex?

    Back in 1972, as part of what may have been the most famous adverting program our industry has ever known, the makers of Memorex recording tapes ran a TV commercial featuring jazz singer Ella Fitzgerald that asked the question “Is it real or is it Memorex?” The implication, of course, and ...
  • INSIDER OUTLOOK #1: Meet our newest writer

    INSIDER OUTLOOK #1: Meet our newest writer

    Hello, I’m Roger Skoff, writing here for the very first time. I’m complimented to have been asked to contribute to this outstanding publication, and I hope that you, its readers will find what I have to say to be fully up to its high standards, interesting, and, hopefully even helpful, as we ...